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Texas hold 'em (also hold'em, holdem) is the most popular poker game in the casinos and poker card rooms across North America and Europe, as well as Hold'em Tournaments played right here in Sacramento. Hold 'em is a community card game where each player may use any combination of the five community cards and the player's own two hole cards to make a poker hand, in contrast to poker variants like stud or draw where each player holds a separate individual hand.

After slow but steady gains in popularity throughout the 20th century, hold 'em's popularity surged in the 2000s due to exposure on television, on the Internet and in popular literature. During this time hold 'em replaced 7 card stud as the most common game in U.S. casinos, almost totally eclipsing the once popular game. The no-limit betting form is used in the widely televised main event of the World Series of Poker (WSOP) and the World Poker Tour (WPT).

Because each player starts with only two cards and the remaining cards are shared, it is an excellent game for strategic analysis (including mathematical analysis). Hold 'em's simplicity and popularity have inspired a wide variety of strategy books which provide recommendations for proper play. Most of these books recommend a strategy that involves playing relatively few hands but betting and raising often with the hands one plays.

In Texas hold 'em, like all variants of poker, individuals compete for an amount of money contributed by the players themselves (called the pot). Because the cards are dealt randomly and outside the control of the players, each player attempts to control the amount of money in the pot based on the hand the player holds.

The game is divided into a series of hands or deals; at the conclusion of each hand, the pot is typically awarded to one player (an exception in which the pot is divided between more than one player is discussed below). A hand may end at the showdown, in which case the remaining players compare their hands and the highest hand is awarded the pot; that highest hand is usually held by only one player, but can be held by more in the case of a tie. The other possibility for the conclusion of a hand is when all but one player have folded and have thereby abandoned any claim to the pot, in which case the pot is awarded to the player who has not folded.

The objective of winning players is not winning every individual hand, but rather making mathematically correct decisions regarding when and how much to bet, raise, call or fold. By making such decisions, winning poker players maximize long-term winnings by maximizing their expected utility on each round of betting.